Jinka is a market town in Ethiopia's South Ethiopia Regional State (formerly the Southern Nations, Nationalities, and Peoples' Region), situated at roughly 1,490 m elevation and serving as the administrative center of the Ari Zone. It is a gateway to the Omo Valley—home to over a dozen indigenous ethnic groups including the Mursi, Hamar, Ari, Banna, Karo, and Dassanech—where visitors can observe distinctive customs such as Mursi lip‑plate adornment and the Hamar bull‑jumping rite of passage. The town houses the South Omo Research Center and Museum, offering curated exhibits on the region's tribal cultures and anthropological history. From Jinka, travelers can easily reach Mago National Park—just 40 km away—to see wildlife like elephants, giraffes, zebras and diverse bird species amidst savannah and woodlands. The town's twice-weekly markets bring together locals trading produce, handcrafted goods, and livestock, creating dynamic cultural interaction in a rugged yet vibrant setting.