Essaouira- Travel Tips

What to See, How to Plan & Tours

Nestled on Morocco’s Atlantic coast, Essaouira rests around a three-hour drive west of Marrakech. Its white-washed buildings with blue shutters and the rhythmic wind off the ocean give the city a calm but alive atmosphere.

The city’s history reflects its strategic role as a fortified port. The old walled medina of Essaouira is an outstanding example of a small 18th-century fortified town where European-style military architecture blends with North African urban form. The ramparts, cannons, and gatehouses still shape the city’s look and feel.

Culturally, Essaouira has long been a meeting point of Berber, Arab, African and European influences. The spiritual rhythms of Gnawa music, the artisan workshops carving thuya wood, and the argan-oil production in the surrounding region all contribute to a rich mix of traditions.

The coastline of Essaouira offers more than scenery: its steady Atlantic winds have earned it the nickname “Wind City of Africa.” Whether you are a surfer, a kitesurfer or simply on a gentle seaside stroll, the wide sandy stretch and the working fishing port invite different ways to experience the sea. At the harbour you’ll find blue wooden boats bobbing and fishermen unloading their daily catch.

Inside the medina, the pace changes. Narrow alleys lead into artisan workshops where local wood-carvers, leather-workers and argan-oil cooperatives set up shop. The souks here are more relaxed than those in larger Moroccan cities, making browsing and bargaining a breeze. The rhythm of daily life here is slower and lends itself to wandering.

When it’s time to eat, head to the harbourfront for grilled sardines or a seafood tagine caught that morning. The blend of coastal flavours with Moroccan spices makes for memorable meals. If you visit in June you might catch the annual Gnawa World Music Festival, when rhythms spill into the streets and galleries stay open later into the evening.

Getting there & timing: While Essaouira is accessible by road from Marrakech, it’s wise to allow extra time if you’re arriving amid windier conditions. The windier season (spring and summer) is great for activities; the quieter winter months offer calmer beaches but cooler water.

Staying & packing: Bring layers – the wind can feel brisk even in mid-summer. Choose accommodation either within the medina for atmosphere, or by the beach for views and space. For craft shopping, look out for thuya wood items and local argan-oil products.

Where next? From Essaouira you might connect to inland Morocco or continue along the coast. The relaxed tempo here makes it a good contrast to busier destinations.